Google Tag Manager Integrating with Drupal Steps
Introduction
It is a powerful tool for managing marketing and analytics tags on your website without modifying the code directly. It offers several benefits, such as easy tag creation, seamless integration with Google Analytics, faster page loading, and real-time tag monitoring. Integrating Google Tag Manager with Drupal enhances your ability to track and optimize website performance efficiently. This guide provides a step-by-step approach to integrating GTM with Drupal, ensuring smooth setup and configuration.
1. Generating a Container ID
Sign-up at [Google Tag Manager](https://tagmanager.google.com/). Select account name and country name. Also, provide a name for the container, choose a target platform, and save the details.
Once done with the above step, you can see a pop-up that has the container id starting with ‘GTM-‘. Copy it for integration of GTM with Drupal.
2. Installing and Configuring the Google Tag Module
Step 1
Install the module like any other Drupal module using composer command and enable it using either Drush or manually with the help of Drupal’s UI as shown in the screenshot below:
Step 2
Under Configuration, go to System and click on Google Tag Manager. Here you can see the container page.
Step 3
Click on “+Add container”. Fill in the required details, such as label, container id (which you generated from [Google Tag Manager](https://tagmanager.google.com/)) and save the details.
Step 4
To verify the successful configuration of Google Tag Manager in your site, visit your site’s homepage, inspect it, and you can find it in thetag as shown in the screenshot below:
3. Benefits of Using Google Tag Manager with Drupal
Implementing Google Tag Manager in Drupal provides multiple advantages:
1. Centralized Tag Management
– Allows easy addition and management of marketing tags.
– Reduces dependency on developers for tag updates.
2. Improved Website Performance
– Asynchronous loading of tags speeds up the website.
– Reduces the number of manual script injections.
3. Enhanced Tracking and Analytics
– Seamless integration with Google Analytics, Google Ads, and Facebook Pixel.
– Enables real-time tracking and event monitoring.
4. Easy Debugging and Version Control
– GTM’s built-in debug mode helps test changes before publishing.
– Version control allows rollback to previous configurations.
Conclusion
Integrating Google Tag Manager with Drupal simplifies website tracking and analytics while improving website performance. By following this step-by-step guide, businesses can effectively manage their tags without modifying the website code. Additionally, optimizing your infrastructure with best practices, such as Advanced Terraform Tips for Streamlined Infrastructure Management, ensures efficient deployment and resource management. Cloudastra Technologies specializes in implementing robust digital solutions like GTM to help businesses enhance their marketing strategies and analytics capabilities.
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